Competitive SEO Word-Markets : Do You Deserve the Google First Page?

The Internet is all about freedom.  Freedom is the prerequisite of choice, and in the marketplace this means competition. Let’s suppose you were shopping for beans and couldn’t find the budget brand you usually buy, you would probably pick up Heinz on your way out just to avoid making a second trek to the shops! You set aside the fact that price has gone up because choice went down.  On the web, things work quite differently … I just click back on my browser and do another search!

In many respects, Google is both a consumer and a service – it provides users with it’s top choices for their search phrase and with only 10 spaces on that first page, it had better be damn sure it picks only the very best! I often find people can become overly focused on one particular phrase which is general and quite competitive. My message tonight for people who are finding it hard to rank for a particular phrase is simple :- what makes you think your website deserves to be on Google’s first page?

Think of Neo running the ‘Jump Program’, or Yoda lifting that X-Wing from the swamps of the Dagobah system; it doesn’t matter how far that other building is, or how big the X-Wing ship is … or even how many competitors you have! If your website is the most informative, most comprehensive or most useful in some way, then it would be in Googles’ own interest to place you first. Competition is simply irrelevant when you know your strengths and are able to capitalise on them!

Could you offer the widest selection of products in that market? Perhaps you could include the most detailed background information, content or advice about them? What role does social networking play to your business and products? For each great gizmo, there is usually some sort of group that grows around it. What do you need to do, to be able to tap into this potential source of customers? If you are still struggling to rank for this tough phrase, remember – Google likes variety. If you find yourself bobbing below the surface of that golden first page, simply ask yourself : ‘what can I offer that Google has missed?’ If you can find even one new angle on a well-trodden subject, then there might just be a spot on that first page for you!

In a nutshell, cracking open your niche in competitive word-markets is all about doing what you do best! Customers are king and on the Internet this is doubly so! Simply put yourself in your visitors shoes and ask yourself what could be better?

Tags: content, Google, manchester seo, search, SEO